The Importance Of Great Logo Design
The first step in building a successful brand for your business should be the logo as this often forms the first impression of your company.
They say people form an opinion of a company within the first few seconds.
After spending the time researching and choosing a business name, the logo will be the piece that carves out a memorable part of your business in the customers mind once they start associating your company with the logo. Great logo design is more than just displaying your name in an appealing font.
Powerful logo design should be strong and balanced without clutter to distract from its message. The following are solid guidelines for inspiring logo design.
- It should be distinctive and easy to spot at a glance.
- The visuals and imagery should be appropriate for your company.
- It should work in harmony with your company name.
- Your logo should always be created in an easy to read font.
- And finally, the logo should look great in black and white as well as colour.
These are the basics. During the logo design process, every single part of the process should be carefully thought about and experimented with. For example, did you know that even the font that you choose can help customers form an opinion of the service they may receive at your company?
Take Innocent Smoothies as an example. The choice of lower case type, the illustration of the almost crude but simple character with the halo combined with the phrase 'little tasty drinks' in primitive english should make you feel that this is a business who does not want to come across as bold, serious with a powerful ethos but would rather let its customers feel relaxed in their choosing, knowing that the company seem friendly and inviting! All form looking at the logo.
In contrast, the Herald logo has a different feel completely from Innocent.
Colour should also be a major decision regarding your logo. There are many colour theories that prove that colour can seriously affect the viewers desire, trust and willingness to use a particular business. For example law and financial companies tend to favour strong powerful colours to project trust and stability.
Always ensure that you choose a logo created by a professional designer that understands the important factors of logo design to fit you with a logo that works for your company and brand. You will be more likely to be remembered and recognised by your existing and potential customers.
If you require a new logo or feel that your existing logo could do with a makeover from PN Design, be sure to view my portfolio of previous logo designs.
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This blog is written by Paul Nimmo, a freelance web designer and photographer based in Kilmarnock, Ayrshire.
You can find out more about my design & photography services by clicking here.
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